Glen Fleishman, writing for Boing Boing about the Above The Game Kickstarter campaign and the pick up artist community:
PUAs aren’t typically an overlap with the frat-boy stereotype of athletes and aggression. Rather, PUAs are social misfits who appear to be incapable of reading and responding to social signals. Just as the Ana subculture arose on the Internet extolling anorexia, which is medically and socially unacceptable even as the body image associated is perpetuated through media, the PUA subculture seems to thrive because it’s found a home in which such discussions are encouraged and cultivated.
And it is undeniable to these men that women meet other men and then, immediately or after a number of dates, engage in sexual concourse with them. Why not them? It must not be their personality, pheromones, conversational style, or appearance. There must be a secret that some men have that they have missed, and thus a culture of tips, tricks, and strategies develops.